Blow Digital were excited to be approached by the Lee Stafford team with a view to updating Lee’s website.
With Lee Stafford products selling in Boots as well as other stores across the world, it was important to ensure the journey through the website was as simple as possible. With this in mind, a comprehensive ranked search was set up on the site to help find information fast and effectively. Further to this, with Lee’s products being available in 29 different countries, it was important to ensure the website was flexible in adding new languages.
Our biggest challenge for this project though, was to deliver it before the Clothes Show at the beginning of December, which was duly met, ensuring a buoyant development team who had completed the project in record time.
"I have worked closely with Blow for 9 months now on the re-launch of our website www.leestafford.com and asset management tool as well as our subsequent international site launches including www.leestafford.ru, www.leestafford.de and www.leestafford.pt. Since meeting Blow and discussing our brief, they have completely grasped the key identifiers of Lee Stafford as a brand and translated the quirky, fun personality of it through their web designs.
Blow also helped us to identify ways of improving the usability of our previous website and asset management tool so that visitors can now find what they are looking for with just a few clicks of the mouse. They have helped us to create a much more interactive site which is key to our young audience. One of the biggest problem solvers of the new site is that it is almost fully content managed and Blow have built an easy to use CMS tool which gives us the flexibility to keep the content up to date as often as we like.
What’s more, Blow stood up to the challenge of building the site from concept through to launch in less than a month. We have been delighted by the service provided by Blow, who are happy to help with day to day technical queries even after launch of the site and are always there to offer support."
Natasha Andriotis Lee Stafford